Alternative to Salesforce, HubSpot and Dynamics 365
Sales, service, inventory and accounting in one European system, operated in Germany. Also an alternative to Oracle NetSuite.
Salesforce, HubSpot, Microsoft Dynamics 365 and Oracle NetSuite all come from US corporations. Customer data, quotes and revenue therefore sit with providers subject to US law.
Odoo is business software from Belgium. CRM, sales, purchasing, inventory, manufacturing, projects and accounting work in one system on a shared database. It can run in Germany or in your own data center.
BARNICOM implements Odoo, connects it to existing systems and runs it. For Odoo projects there is a dedicated offering with birofix, and for operation without your own servers the Odock platform.
Why companies look for alternatives
Access under US law
The US CLOUD Act requires US providers to hand over data to US authorities on request, even when it is stored in Europe. For a CRM, that means customers, contacts, quotes and revenue.
Pricing and licensing
Prices, licensing models and features are set by the provider. Add-ons and additional users often cost extra, and changes are made unilaterally.
Separate systems
CRM, inventory and accounting often come from different vendors and are tied together through interfaces. Every interface is a potential point of failure.
What replaces what
Typical functions of Salesforce, HubSpot and Dynamics 365 and European solutions that cover them. Which combination fits your company is something we work out together.
| Area | Salesforce / HubSpot | Microsoft Dynamics 365 | European alternatives |
|---|---|---|---|
| Contacts and opportunities | Sales Cloud, HubSpot Sales Hub | Dynamics 365 Sales | Odoo CRMBelgium |
| Marketing and email campaigns | Marketing Cloud, HubSpot Marketing Hub | Dynamics 365 Customer Insights | Odoo MarketingBelgium |
| Customer service and tickets | Service Cloud, HubSpot Service Hub | Dynamics 365 Customer Service | Odoo HelpdeskBelgium |
| Quotes, orders, invoices | Salesforce CPQ, HubSpot Commerce Hub | Business Central | Odoo Sales and AccountingBelgium |
| Inventory, purchasing, manufacturing | via partner solutions | Business Central, Supply Chain Management | Odoo Inventory, Purchase and ManufacturingBelgium |
| Small businesses | HubSpot Starter | Business Central Essentials | Odoo or DolibarrBelgium, France |
| Operations | Vendor data centers | Microsoft Azure | Data centers in Germany or your own data centerGermany |
Origin refers to the vendor’s headquarters. Odoo and Dolibarr can run in Germany or in your own data center.
How the switch works
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Assessment
Which processes, data sources and interfaces exist? The result is a plan with effort and timeline.
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Start with one area
Often the CRM comes first, followed by sales, inventory or accounting. That keeps the switch manageable.
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Data migration
Contacts, products, open transactions and interfaces to shop and accounting are migrated and checked.
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Operations
We take care of updates, backup, support and further development, with a service level agreement on request.
When Odoo is not a fit
Odoo covers a lot, but not everything. We point out limitations beforehand, for example with:
- highly industry-specific requirements for which mature specialist software exists
- customizations in Salesforce or Dynamics built up over years that cannot be transferred one to one
- group policies that mandate a specific system for all subsidiaries
Frequently asked questions
What is Odoo?
Odoo is business software from Odoo SA, headquartered in Belgium. It consists of apps for CRM, sales, purchasing, inventory, manufacturing, projects, accounting and more, all working on one shared database. There is a free Community edition and the paid Enterprise edition.
Can we replace only the CRM?
Yes. Many companies start with the CRM and add inventory or accounting later. Existing systems can be connected through interfaces.
How does our data get from Salesforce, HubSpot or Dynamics into Odoo?
Contacts, companies, opportunities and products are exported, cleaned up and imported. For systems that stay in use, we set up interfaces.
Does Odoo support e-invoicing and DATEV?
Yes. Odoo creates e-invoices in ZUGFeRD and XRechnung format, and there are exports and interfaces for DATEV.
Where is our data stored?
On servers in German data centers or in your own data center. You decide where the servers are located.
What does the switch cost?
It depends on the number of users, the apps needed, data migration and interfaces. You receive a proposal after the assessment.
More alternatives for business software
Find out whether Odoo fits your company
We review your processes and systems and tell you what Odoo covers and where its limits are.